Brussels, 22/09/2011 (Agence Europe) - The two breweries, Anheuser-Busch (USA) and Budejovický Budwar (Czech Republic), may both continue to use the trade name “Budweiser” in the United Kingdom. In the case in hand, the “long period of honest concurrent use of the two identical trade marks” does not have an adverse effect on the essential function of a brand, that is to ensure consumers know the origin of products or services.
This, in essence, was the ruling by the Court of...