Brussels, 29/06/2011 (Agence Europe) - On 27 June, the European Broadcasting Union (EBU) published a study on public service radio and its relation to the social media, based on data on radio consumption from 31 EBU member organisations in 28 countries. It also features 28 case studies on radio programme formats, as well as social- and cross-media strategies in seven European countries plus the USA.
The study shows that public service broadcasters are successfully exploiting social media to...