Loss of trust in companies and chief executives, according to PR firm Edelman
The 10th Trust Barometer from independent PR agency Edelman reveals that the economic and financial crisis has undermined consumer trust in companies and their chief executives. Edelman surveyed informed publics in 20 countries on five continents (in Europe, the survey was carried out in the
United Kingdom, France, Germany, Italy, Spain, the Netherlands, Sweden, Ireland and Poland) in November 2008.
The Barometer...