10/01/2023 (Agence Europe) – The four major telecommunications companies, Deutsche Telekom, Orange, Telefónica and Vodafone, officially informed the European Commission on Friday 6 January of the creation of a joint undertaking to develop a technology platform for digital advertising. This company will generate a secure, pseudonymised token linked to a user’s IP address. This token, which will then be sold for marketing purposes, will allow the brand or publisher concerned to...