SECTORAL POLICIES / Consumers

BEUC calls for binding EU rules against unhealthy food marketing targeted at children

Brussels, 27/09/2021 (Agence Europe)

The voluntary commitment by EU food and drink companies to market their products responsibly is not protecting European children from advertisements promoting unhealthy food and drink, and for good reason: children are massively targeted by these ads, the European Consumers’ Organisation (BEUC) said.

This is supported by a snapshot analysis published on 27 September, which BEUC and ten of its members carried out in spring 2021 as part of a project initiated by Professor Amandine Garde of...