The judges of the Court of Justice of the European Union (CJEU) ruled, in a judgement of Thursday 2 May in case C-614/17, that the use of figurative signs referring to a geographical area to which a protected designation of origin (PDO) is linked could constitute an unlawful evocation of it.
A Spanish company markets cheeses not covered by the ‘queso manchego’ PDO, using labels with images and terms referring to the novel Don Quixote de La Mancha. This designation covers cheeses...