Brussels, 18/07/2013 (Agence Europe) - On Thursday 18 July 2013, the European Court of Justice ruled that the Italian rule on television advertising, which lays down lower hourly limits for advertising for pay-TV broadcasters than for free-to-air TV broadcasters, is, in principle, compatible with European Union (Case C-234/12).
Italian legislation provides that the broadcast of advertisements by the holder of the general public broadcasting service concession may not exceed 4% of weekly...