Brussels, 23/01/2013 (Agence Europe) - On 22 January 2013, the European Union's General Court rejected the appeal by Czech brewery Budejovicky Budvar against the registration by its US counterpart Anheuser-Busch (AB) of the “BUD” European trademark for beer, on the grounds that the trademark should not be registered due to “insignificant use” of the “Bud” designation of origin in France and Austria.
AB, which owns Budweiser beer, tried from 1996 to 2000 to register the name Bud...