Brussels, 27/01/2012 (Agence Europe) - Polish company Viaguara S.A. will not be able to register the sign “Viaguara” as a Community trade mark for alcoholic and energy drinks. By using a sign that is similar to that of the already existing “Viagra” sign, it could take unfair advantage of the distinctive character or repute of that trade mark.
With this ruling handed down in Case T-332/10 on Wednesday 25 January, the General Court of the EU rejected the appeal of the Polish company...