Brussels, 09/06/2011 (Agence Europe) - “The fact that no payment is made does not mean that the intentional nature of surreptitious advertising can be ruled out.” If payment were treated as a necessary condition for establishing intention, the protection of television viewers' interests could be undermined.
With this judgment delivered in Case C-52/10 on Thursday 9 June, the Court of Justice of the EU gave its answer to the Greek Council of State which asked it to interpret the...