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Europe Daily Bulletin No. 10259

19 November 2010
Contents Publication in full By article 41 / 43
GENERAL NEWS / (eu) eu/court of justice
Conditions on comparative advertising of foods

Brussels, 18/11/2010 (Agence Europe) - On 18 November, the Court of Justice delivered a mixed ruling, one much less categorical than the opinion by Advocate General Paolo Mengozzi in Case C-159/09 (see EUROPE 10210) on the legality of advertising comparing food products on price alone.

The Court had to respond to the Bourges trade court (France) in a case between two companies, Lidl SNC and Vierzon Distribution SA (trading under the name Leclerc). Vierzon published advertising comparing...

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