According to analysts, the world financial crisis is beginning to have an impact on the US media giants also. Thus, News Corp has announced a fall of 30% in its profits for the first quarter 2008 and foresees a decline for the whole of 2008 up to 10-15%, due to the fall in advertisement spending. Disney, which only depends on advertising for 20% of its income, is also in danger with a fall in profits of 13% in the last quarter. It plans to step up promotional offers to support demand. Viacom...