On Monday 25 January, the European Commission and five companies launched the pilot phase of the voluntary business commitments for ‘green’ consumption called for by Commissioner Didier Reynders, as a first step towards the green transition which is one of the priorities of the new EU Consumer Agenda for 2021-2025 (see EUROPE B12617A11).
Four large companies or multinationals—L’Oréal, the Colruyt group, the Lego group, the Decathlon group—and one SME—the Dutch company...